SEO or Search Engine Optimization is a popular marketing tool that brings organic traffic to your website. SEO helps attain a higher rank for your website and be among the top results on search engines. The primary job of an SEO expert India is to improve the visibility of your website and generate organic traffic (non-paid clicks).
A survey report showed that 70% of marketers preferred SEO over PPC for marketing in 2020. However, many businesses have a common question- why should we hire an SEO agency? Can’t we implement the SEO strategies on our own? Well, it is always recommended to hire the top digital marketing companies in India if you want consistent results from SEO. Search engine algorithms change frequently. Unless you are an SEO expert yourself and have the necessary knowledge, implementing SEO strategies on your own is risky and can backfire.
Moreover, SEO is not independent of other digital marketing strategies or web designing services. Optimization of the website includes making changes to the layout, navigation, content, widgets, etc., to make the website user-friendly and attractive to the target audiences. The best web design company in India offers SEO services to provide comprehensive solutions to optimize your business website.
Pros of SEO Services
- Expertise and Exposure
When you hire an SEO agency, you are hiring a talented team that works on the websites. They will use their experience to understand your business and the website before creating an SEO strategy. SEO professionals tend to work with businesses from different industries and have good knowledge of what’s effective and what’s not.
- Continuous and Long-Term
SEO is not a one-time investment. It is a continuous process where regular changes have to be made to the website to maintain the search engine rank and visibility. This is better handled by an expert or a team of professionals rather than the business owner who already has too many things to take care of. Continuous monitoring and upgrading will deliver long-lasting results for your business. At the same time, you can focus on the core aspects of your business.
- Align with Other Campaigns
SEO techniques should be aligned with other marketing strategies and promotional campaigns to increase the overall success rate and ROI. SEO agencies know when to run the PPC ads when to place social media ads, and how to amplify the results by fine-tuning the SEO strategies. For example, local SEO and PPC ads work great together during seasonal sales and discount periods.
- Access to Resources
Why buy SEO tools when you can access them for free? SEO agencies use advanced tools to analyze the website and your target audiences. They generate reports to understand the strengths and weaknesses of your website. SEO professionals also have access to the latest news and updates about search engine algorithms.
Cons of SEO Services
- Difficulty in Choosing the Right Agency
The biggest challenge in hiring an SEO agency is choosing the right agency for your business. Sometimes, the SEO agency might be wonderful, but it may not be the correct choice for your needs.
- Cheaper is Not Better
Some SEO agencies offer super cheap services. It might be tempting to hire them. However, there is no assurance for the results the agency can deliver or the strategies it uses to optimize the website.
Final Words
SEO is a time-consuming and effort-intensive method that guarantees results when done the right way. Investing in the SEO services of a reputed digital marketing agency is more advantageous than trying it on your own. Take time to research the SEO agencies before making the final decision.